ChatGPT
Free tierWriting
The general-purpose assistant most people mean when they say "AI"
See vendor pricing
The UK AI tools directory
Tools, with the awkward questions answered
Every directory lists names and links. This one records whether a tool trains on your data, where that data is processed, and what it actually costs in pounds.
Where most people start
If you have never bought an AI tool, open these first.
Claude for Work
Sales-ledWriting
Anthropic's assistant on a business plan, which is not trained on your data
Price on application
Microsoft 365 Copilot
PaidWriting
AI inside Word, Excel, Outlook and Teams, using your own company files
See vendor pricing
Canva
Free tierDesign
Design work for people who are not designers, now with generative tools
from £100/yr
Built in the UK
British vendors, billing in pounds, on UK time when something breaks.
Attio
Free tierSales and CRM
A British CRM that builds itself from your email and calendar
from £34/user/mo
Dext
PaidAccounting
British receipt capture that turns paper into bookkeeping entries
See vendor pricing
ElevenLabs
Free tierVoice and phone
Synthetic speech good enough to use commercially, from a London company
from $6/mo
FreeAgent
Free tierAccounting
UK accounting that is free outright if you bank with NatWest or Mettle
from £19/mo
Free enough to actually try
A free tier you can run a real job through, not a countdown to a card form.
Attio
Free tierSales and CRM
A British CRM that builds itself from your email and calendar
from £34/user/mo
Buffer
Free tierMarketing
Schedules social posts and drafts the variations for each platform
from $5/mo
Calendly
Free tierScheduling
Ends the four-email exchange about when to meet
from $10/user/mo
Canva
Free tierDesign
Design work for people who are not designers, now with generative tools
from £100/yr
Checked most recently
The most recently checked prices and policies.
Adobe Firefly
Check pricingDesign
Image generation Adobe indemnifies for commercial use
See vendor pricing
Airtable AI
Free tierAutomation
A database that behaves like a spreadsheet, with AI in the cells
from $20/user/mo
Apollo.io
Check pricingSales and CRM
Contact database and outbound sequencing in one
See vendor pricing
Attio
Free tierSales and CRM
A British CRM that builds itself from your email and calendar
from £34/user/mo
Browse all
51 tools
Adobe Firefly
Check pricingDesign
Image generation Adobe indemnifies for commercial use
- Price
- See vendor pricing
- Trains on your data
- Vendor does not publish it
Airtable AI
Free tierAutomation
A database that behaves like a spreadsheet, with AI in the cells
- Price
- from $20/user/mo
- Trains on your data
- Vendor does not publish it
Apollo.io
Check pricingSales and CRM
Contact database and outbound sequencing in one
- Price
- See vendor pricing
- Trains on your data
- Yes
Attio
Free tierSales and CRM
A British CRM that builds itself from your email and calendar
- Price
- from £34/user/mo
- Trains on your data
- Vendor does not publish it
Brevo
Check pricingMarketing
Email, SMS and chat from a French vendor, priced by sends not contacts
- Price
- See vendor pricing
- Trains on your data
- Vendor does not publish it
Buffer
Free tierMarketing
Schedules social posts and drafts the variations for each platform
- Price
- from $5/mo
- Trains on your data
- Vendor does not publish it
Calendly
Free tierScheduling
Ends the four-email exchange about when to meet
- Price
- from $10/user/mo
- Trains on your data
- Vendor does not publish it
Canva
Free tierDesign
Design work for people who are not designers, now with generative tools
- Price
- from £100/yr
- Trains on your data
- Vendor does not publish it
ChatGPT
Free tierWriting
The general-purpose assistant most people mean when they say "AI"
- Price
- See vendor pricing
- Trains on your data
- Opt out
Claude
Free tierWriting
A rival assistant that holds long documents better and hedges less
- Price
- from $20/mo
- Trains on your data
- Vendor does not publish it
Claude for Work
Sales-ledWriting
Anthropic's assistant on a business plan, which is not trained on your data
- Price
- Price on application
- Trains on your data
- Vendor does not publish it
Copy.ai
Check pricingMarketing
Go-to-market copy and workflows, aimed at sales as much as marketing
- Price
- from $1/mo
- Trains on your data
- Vendor does not publish it
Crisp
Free tierCustomer support
European-built chat and helpdesk, priced flat rather than per seat
- Price
- from $45/mo
- Trains on your data
- No
Cursor
Free tierDevelopment
An editor built around AI rather than one with AI added
- Price
- from $20/mo
- Trains on your data
- No
DeepL
Free tierWriting
Translation that reads like it was written by a person
- Price
- See vendor pricing
- Trains on your data
- Yes
Descript
Free tierDesign
Edit video and podcasts by editing the transcript
- Price
- from $16/mo
- Trains on your data
- Yes
Dext
PaidAccounting
British receipt capture that turns paper into bookkeeping entries
- Price
- See vendor pricing
- Trains on your data
- No
DocuSign IAM
Free tierDocuments
E-signature, plus AI that reads the agreements once they are signed
- Price
- from £8/user/mo
- Trains on your data
- Yes
ElevenLabs
Free tierVoice and phone
Synthetic speech good enough to use commercially, from a London company
- Price
- from $6/mo
- Trains on your data
- Yes
Fathom
Free tierMeetings
Records, transcribes and summarises your meetings automatically
- Price
- from $19/user/mo
- Trains on your data
- Opt out
Figma AI
Check pricingDesign
Professional design software with AI drafting built in
- Price
- from $3/mo
- Trains on your data
- Vendor does not publish it
Fireflies.ai
Free tierMeetings
Meeting recorder that files the transcript into your CRM automatically
- Price
- from $10/user/mo
- Trains on your data
- No
FreeAgent
Free tierAccounting
UK accounting that is free outright if you bank with NatWest or Mettle
- Price
- from £19/mo
- Trains on your data
- Vendor does not publish it
GitHub Copilot
Free tierDevelopment
Code completion in the editor, with a free tier that is genuinely usable
- Price
- from $10/user/mo
- Trains on your data
- Vendor does not publish it
Google Gemini for Workspace
PaidWriting
Gemini inside Gmail, Docs and Sheets, on your own Workspace content
- Price
- See vendor pricing
- Trains on your data
- No
Grain
Free tierMeetings
Call recording aimed squarely at coaching sales reps
- Price
- from $19/user/mo
- Trains on your data
- Vendor does not publish it
Grammarly
Free tierWriting
Catches the mistakes that make a small business look careless
- Price
- from £10/mo
- Trains on your data
- Opt out
HubSpot Breeze
Free tierSales and CRM
AI across a CRM most small businesses already have a free seat on
- Price
- See vendor pricing
- Trains on your data
- Yes
Intercom Fin
Free tierCustomer support
Support bot that answers from your help centre and charges per answer
- Price
- from $0.99/credit
- Trains on your data
- Vendor does not publish it
Jasper
Free tierMarketing
Marketing copy at volume, with a brand voice you configure once
- Price
- from $59/user/mo
- Trains on your data
- Vendor does not publish it
Loom AI
Free tierMeetings
Screen recordings with the summary and chapters written for you
- Price
- from $18/user/mo
- Trains on your data
- Vendor does not publish it
Mailchimp
Free tierMarketing
Email marketing with AI that writes and times the sends
- Price
- from £9/mo
- Trains on your data
- Vendor does not publish it
Make
Free tierAutomation
Visual automation that costs a fraction of Zapier at volume
- Price
- from $9/mo
- Trains on your data
- Vendor does not publish it
Microsoft 365 Copilot
PaidWriting
AI inside Word, Excel, Outlook and Teams, using your own company files
- Price
- See vendor pricing
- Trains on your data
- No
Miro AI
Free tierDesign
Whiteboard that turns a wall of sticky notes into a structured summary
- Price
- from $8/user/mo
- Trains on your data
- No
Motion
PaidScheduling
Builds your day from your task list, and rebuilds it when the day changes
- Price
- See vendor pricing
- Trains on your data
- Vendor does not publish it
n8n
PaidAutomation
Automation you can run on your own server, so the data never leaves
- Price
- from €20/mo
- Trains on your data
- No
Notion AI
Free tierDocuments
AI inside the wiki, so it answers from your own documents
- Price
- from £8.5/user/mo
- Trains on your data
- No
Otter.ai
Free tierMeetings
Live meeting transcription with a searchable archive
- Price
- from $16.99/user/mo
- Trains on your data
- Yes
Perplexity
Free tierResearch
Search that answers the question and shows where the answer came from
- Price
- See vendor pricing
- Trains on your data
- Vendor does not publish it
Pipedrive AI
PaidSales and CRM
Straightforward sales pipeline with AI that suggests the next move
- Price
- See vendor pricing
- Trains on your data
- Vendor does not publish it
PolyAI
Sales-ledVoice and phone
Voice agents that answer the phone, built in London for real call volumes
- Price
- Price on application
- Trains on your data
- Yes
QuickBooks UK
PaidAccounting
The other UK accounting default, with AI categorisation built in
- Price
- See vendor pricing
- Trains on your data
- Vendor does not publish it
Reclaim.ai
Free tierScheduling
Defends time in your calendar for the work you keep not doing
- Price
- from $8/mo
- Trains on your data
- Opt in
Slack AI
Free tierDocuments
Catch up on channels you ignored, and search Slack as if it were a wiki
- Price
- from £3.5/user/mo
- Trains on your data
- Opt out
Synthesia
Free tierDesign
Training and explainer video with an AI presenter, no studio
- Price
- from $29/mo
- Trains on your data
- Vendor does not publish it
Tidio
Free tierCustomer support
Live chat and AI answering for small ecommerce shops
- Price
- from $49.17/mo
- Trains on your data
- Vendor does not publish it
tl;dv
Check pricingMeetings
Meeting recorder with a free tier that does not expire
- Price
- See vendor pricing
- Trains on your data
- No
Xero
PaidAccounting
Cloud accounting with AI reconciliation, built for UK Making Tax Digital
- Price
- from £3/mo
- Trains on your data
- Vendor does not publish it
Zapier
Free tierAutomation
Connects the tools you already pay for so data stops being retyped
- Price
- from $29.99/mo
- Trains on your data
- Vendor does not publish it
Zendesk AI
Free tierCustomer support
AI layered on the support desk a lot of UK businesses already run
- Price
- from £15/mo
- Trains on your data
- Vendor does not publish it
Nothing matches that. Clear the filters, or tell us what is missing — the directory grows from what people ask for.