Synthesia
Training and explainer video with an AI presenter, no studio
synthesia.io Free tier UK vendor Checked 30 August 2026
- Price
- From $29 per month
- Not priced in pounds
- Trains on your data
- Vendor does not publish it
- Where data is processed
- Not published
- Data processing agreement
- Not published
- Setup
- Under an hour
- Skill needed
- Anyone
What is Synthesia?
Type a script, pick a presenter, get a finished video with a synthetic voice, in dozens of languages. London-headquartered, and one of the few genuine UK AI scale-ups a small business is likely to actually use.
The economics are what make this work. A studio-produced training video costs enough that nobody updates it, so it drifts out of date and stays that way. Change one line of script here and re-render, and the video tracks the policy.
Test the format on a real audience first. Some people find a synthetic presenter perfectly acceptable for procedural content and actively dislike it for anything with a message behind it.
What does Synthesia cost in the UK?
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | ~10 minutes of video a month, 9 avatars, no card required. |
| Starter | $29/month ($18/month billed yearly) | 10 minutes of video a month, 125+ avatars. |
| Creator | $89/month ($64/month billed yearly) | 30 minutes a month, 180+ avatars, API access. |
| Enterprise | Contact sales | Unlimited minutes and personal avatars. |
What the free tier actually gets you
Free plan gives roughly 10 minutes of video a month with 9 avatars and no credit card. Enough to judge whether the format works for your audience.
What to watch on the price
Starter is $29 a month billed monthly, or $18 a month billed yearly ($216). Creator is $89 monthly. Despite the London headquarters, pricing is quoted in US dollars. Read 29 August 2026.
Does Synthesia train AI models on your data?
Vendor does not publish it
Read Synthesia's privacy policy on 30 August 2026. It does not mention model training. A separate security portal exists at security.synthesia.io which we have not read.
The rest of the data position
- Where data is processed: Not published
- Data processing agreement: Not published
What do people use Synthesia for?
- Make health and safety or compliance training without booking a studio
- Produce the same induction video in five languages
- Update a training video by editing the script instead of reshooting
What does Synthesia connect to?
- SCORM
- PowerPoint
- LMS platforms
- Zapier
Where does Synthesia fall short?
- Synthetic presenters read as synthetic, and some audiences dislike it — test before you commit a whole programme
- Priced in US dollars despite being a UK company
- Video minutes are metered, and the cheaper plans run out faster than people expect
Who is Synthesia for?
A good fit for
- Compliance and induction training
- Multi-language teams
- HR
Not for
- Anything where the audience needs to feel a person is talking to them — test the format before committing a programme to it
- Businesses that need more than a few minutes of video a month on the cheaper plans
The Torus verdict on Synthesia
Excellent for internal training that has to be updated often and translated. Poor for anything where the audience needs to feel a person is talking to them.
What are the alternatives to Synthesia?
Others in design, with what each one is for.
- Adobe Firefly See vendor pricing Image generation Adobe indemnifies for commercial use
- Canva from £100/yr Design work for people who are not designers, now with generative tools
- Descript from $16/mo Edit video and podcasts by editing the transcript
- Figma AI from $3/mo Professional design software with AI drafting built in