Attio
A British CRM that builds itself from your email and calendar
attio.com Free tier UK vendor Checked 30 August 2026
- Price
- From £34 per user per month
- Trains on your data
- Vendor does not publish it
- Where data is processed
- Not published
- Data processing agreement
- Not published
- Setup
- Under an hour
- Skill needed
- Comfortable with software
What is Attio?
London-built CRM that syncs contacts and companies from the mail you already send, rather than waiting for someone to type them in. Enriches records automatically and lets you model your own objects instead of bending your business into somebody's idea of a sales pipeline.
Most CRMs fail in small businesses for one reason: nobody updates them. Attio’s answer is to populate itself from mail and calendar, so the record exists whether or not anyone did the admin.
For a UK buyer the practical arguments are the boring ones. It bills in pounds, the company is in London, and support is on your working day. Those three things settle more procurement conversations than any feature comparison.
What does Attio cost in the UK?
| Plan | Price | What you get |
|---|---|---|
| Free | £0 | Up to 3 seats, real-time contact syncing, automatic enrichment. |
| Plus | £34/user/month (£27 billed annually) | Up to 10 seats, private lists, enhanced email sending. |
| Pro | £74/user/month (£59 billed annually) | Unlimited seats, call intelligence, sequences, advanced reporting. |
| Enterprise | Contact sales | Unlimited objects and teams, security and admin controls. |
What the free tier actually gets you
Free plan with real-time contact syncing, automatic enrichment and up to 3 seats. Genuinely usable for a two-person business rather than a trial.
What to watch on the price
Plus is £34 per user per month billed monthly, or £27 billed annually. Pro is £74 monthly, £59 annually. Prices read from the vendor pricing page on 29 August 2026. The sweep had previously recorded £55, which matched no plan on the page — a reminder that an automated price read needs checking.
Does Attio train AI models on your data?
Vendor does not publish it
Read Attio's privacy policy on 30 August 2026. The word "train" does not appear in it. Attio also runs a trust centre at trust.attio.com which we have not read. For a CRM that populates itself from your mailbox this is worth asking directly, and being a UK company makes that easier.
The rest of the data position
- Where data is processed: Not published
- Data processing agreement: Not published
What do people use Attio for?
- Get a CRM populated without a data-entry project
- Track relationships that are not sales — investors, partners, suppliers
- Replace the spreadsheet that three people edit and nobody trusts
What does Attio connect to?
- Gmail
- Outlook
- Slack
- Zapier
- Stripe
- HubSpot
Where does Attio fall short?
- Flexibility costs you: with no opinionated pipeline you have to decide your own structure
- Smaller app ecosystem than HubSpot or Salesforce
- The £34 monthly rate is a third more than the annual rate, so month-to-month is expensive
Who is Attio for?
A good fit for
- UK startups
- Agencies
- Anyone who has abandoned a CRM before
Not for
- Businesses that want an opinionated sales pipeline out of the box — you design the structure here
- Teams that need a large third-party app ecosystem
The Torus verdict on Attio
The most credible UK-built tool in this directory, and the free three seats make it the obvious first CRM for a small team. Billed in pounds by a British company, which removes two problems most of this list creates.
What are the alternatives to Attio?
Others in sales and CRM, with what each one is for.