Transferable Opportunities for AI in Materials Chemistry
The Spine Building · Liverpool · 08:30
by AIchemy Hub UK
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When AI becomes the first point of contact between consumers and brands, the rules of marketing change entirely. Join us for an evening with Ksenia Barton, Product Marketing Lead at TikTok, as she unpacks what that shift means in practice: how discovery is changing, why cultural relevance now…
Ksenia Barton, who leads product marketing communications at TikTok, on what changes when an AI assistant is the first thing between a customer and your brand. Three threads: how discovery is shifting, why community and cultural relevance now drive whether AI mentions you at all, and what stays human once AI can produce the content.
At BrainStation in London, £20, roughly two hours. Aimed at marketers and founders doing their own marketing. If you have been wondering what to do about being cited by assistants rather than found in search results, this is the closest thing on the calendar.
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